Susi Castle

France | Germany | Japan | UK

Week 6.1

Today is my one year anniversary. I’d like to write a pithy post on ‘7 Things I’ve Learned This Year’ ‘8 Things You’ll Realise When You’re New to OOH’ ‘3 Things You Must Do In Your New Role’ but a more honest post is that I feel lucky, grateful and deeply appreciative of the opportunities… Continue reading

Week 5.1

Worlds Apart Within the space of 24 hours, three different people shared the Heineken campaign with me. I think they know me pretty well but that reaction also shows how the campaign makes people feel; it’s beautiful, provocative and just the sort of thing that deserves to go viral. I love it.   As I… Continue reading

Week 4.1

‘Nobody ever died from advertising’

Week 3.2

In Japan automatic doors would always open a beat too late. Too late for me at least. I like to walk fast. And in all of three years I could never get used to it.