Susi Castle

France | Germany | Japan | UK

Week 1.1

I started this job in May 2016.

My role has grown in the last 329 days.

From social media and website updates to more and more content marketing.

Checking press releases. Writing articles. Creating email campaigns.

Now I find myself thinking ‘How can I improve? How can I develop my style? How can I learn to write with a different voice?’


Every week in Q2 I’ll try to write something new on top of the other content creation that’s part of my role. That’s 13 weeks of new content. 13 weeks of development. 13 weeks of practicing a skill. All culminating in our Media Week Award entries.

When I finish I’ll be at 417 days in the job. And the role will have already expanded again.

So who was I trying to imitate?