Susi Castle

France | Germany | Japan | UK

Week 5.1

Worlds Apart

Within the space of 24 hours, three different people shared the Heineken campaign with me. I think they know me pretty well but that reaction also shows how the campaign makes people feel; it’s beautiful, provocative and just the sort of thing that deserves to go viral. I love it.


As I type it has received almost 10 million views (in just under two weeks since going live). There’s a bit when (around three and a half minutes in) your heart skips a beat, disappointment strikes, and then… Well, you’ll see.