Susi Castle

France | Germany | Japan | UK

Thinking is the hardest work there is

I was really struck by the following view from Graham Allcott (founder of Think Productive) in this week’s Squiggly Careers podcast on How to be A Productivity Ninja with Amazing If host Helen Tupper. 

About thirteen minutes into the episode, when talking about the need to block off focused thinking time in the office and make sure that meeting creep doesn’t take away that time, Graham said:

Henry Ford has this quote “thinking is the hardest work there is, which is the probable reason so few engage in it.”

And, I think when we’re in a knowledge work economy then thinking is the most valuable commodity.

And so anyone who is saying “it’s OK, you don’t need thinking time – I’m going to book this one meeting in over your ability to think strategically” I think that’s crazy.