Susi Castle

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On allyship

I don’t know how old I was when I first heard Martin Niemöller’s famous poem but it’s stayed with me ever since. I imagine it’s stayed with you too, if you’ve heard it before. First they came for the socialists, and I did not speak out—because I was not a socialist. Then they came for… Continue reading

Last Q&A of the Mini MBA

On Friday we had the last Q&A of the Marketing Week Mini MBA. We finished with the ‘Brand’ module and then wrapped up the final part of the Q&A with a look at the just-released exam case study. The deadline for the exam is 26 June 2020. The Q&A was just as brilliant and interesting… Continue reading

And now for something a little different

This week seems to have felt especially tough. I’ve been thinking a bit about the energy I’d like to surround myself with, especially as I’ve had to do a lot of complaining to customer service teams over the past few weeks and months. I can’t imagine I’m the only one. It was therapeutic to write… Continue reading

Feeling helpless? Turn that into action

[last updated: Wednesday 8 July] [first published: Tuesday 2 June] As a righteous rebellion sweeps across the United States of America, many people who haven’t previously been aware of the injustices inflicted on Black people are starting to wake up to the issues. You might feel the Black Lives Matter movement speaks to you, but… Continue reading