Susi Castle

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Raising the Bar in Lockdown with Jamil Qureshi

In the before times I went to a lot of events. Sometimes I had two or three in one day. The only thing that’s changed in lockdown has been the significantly reduced travel time. The other day I was booked into four different webinars in one evening. I know that a key part of strategy… Continue reading

On rejection

Last week I received a rejection. It’s been a good couple of years for rejections. The WACL Future Leaders Award, the Marketing Academy… now this one too. It stung. My first thought was: good. That means you wanted it. Which means you were putting yourself out there, going for something you wanted, taking a risk…. Continue reading

Pretty much just one shade of grey

Two of the things that have brought me the most joy during lockdown have been the Twitter accounts Bookcase Credibility (‘What you say is not as important as the bookcase behind you’) and Room Rater. Partly inspired by Credibiilty Bookcase, and partly by a tweet I saw during the week, yesterday I re-ordered all of… Continue reading

On skin in the game

I finished reading Nassim Nicholas Taleb’s Antifragile: Things that Gain from Disorder a few weeks ago. Taleb is well-known as the author of The Black Swan: The Impact of the Highly Improbable, about rare and unpredictable outlier events. A number of people have labelled COVID-19 a black swan, something Taleb himself has refuted. The pandemic… Continue reading