Susi Castle

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On rejection

Last week I received a rejection. It’s been a good couple of years for rejections. The WACL Future Leaders Award, the Marketing Academy… now this one too. It stung. My first thought was: good. That means you wanted it. Which means you were putting yourself out there, going for something you wanted, taking a risk…. Continue reading

Pretty much just one shade of grey

Two of the things that have brought me the most joy during lockdown have been the Twitter accounts Bookcase Credibility (‘What you say is not as important as the bookcase behind you’) and Room Rater. Partly inspired by Credibiilty Bookcase, and partly by a tweet I saw during the week, yesterday I re-ordered all of… Continue reading

On skin in the game

I finished reading Nassim Nicholas Taleb’s Antifragile: Things that Gain from Disorder a few weeks ago. Taleb is well-known as the author of The Black Swan: The Impact of the Highly Improbable, about rare and unpredictable outlier events. A number of people have labelled COVID-19 a black swan, something Taleb himself has refuted. The pandemic… Continue reading

Can a good coach help level the playing field?

I’m the kind of person who re-watches and re-reads the things I love. I’ve seen The Big Short at least five times. Even having seen it that many times, and having Margot Robbie explain sub-prime loans and Anthony Bourdain run through ‘collateralized debt obligations’ (CDOs) I still couldn’t define most of the film’s terms for… Continue reading