Susi Castle

France | Germany | Japan | UK

Can a good coach help level the playing field?

I’m the kind of person who re-watches and re-reads the things I love. I’ve seen The Big Short at least five times. Even having seen it that many times, and having Margot Robbie explain sub-prime loans and Anthony Bourdain run through ‘collateralized debt obligations’ (CDOs) I still couldn’t define most of the film’s terms for… Continue reading

Tom McElligott

On Monday I was introduced to the work of Tom McElligott through Miguel Ferriera’s Creative Samba newsletter. It’s such brilliant advertising. So clever. So witty. It’s the kind of work you look at and wish with all of your being that you could be that good. And even if you couldn’t be that good, that… Continue reading

On studying, and my first week on the Marketing Week Mini MBA

I loved studying at university. That was helpful, considering how difficult Japanese was. There were about 50 of us studying Japanese in our first year. By our fourth and final year this had dropped to four. Only four remaining students in our class. That’s how difficult it was. In our first two weeks we had… Continue reading

I never saw a wild thing

I never saw a wild thing sorry for itself. A small bird will drop frozen dead from a bough without ever having felt sorry for itself I return to ‘Self-Pity’, a poem from D.H. Lawrence time and again. I love the combination of low-brow and high-brow – because I actually discovered the poem through G.I…. Continue reading