Susi Castle

France | Germany | Japan | UK

Week 5.1

Worlds Apart Within the space of 24 hours, three different people shared the Heineken campaign with me. I think they know me pretty well but that reaction also shows how the campaign makes people feel; it’s beautiful, provocative and just the sort of thing that deserves to go viral. I love it.   As I… Continue reading

Week 4.1

‘Nobody ever died from advertising’

Week 3.2

In Japan automatic doors would always open a beat too late. Too late for me at least. I like to walk fast. And in all of three years I could never get used to it.

Week 3.1

I spent a lot of Easter Sunday learning beginners’ Italian. It was incredibly satisfying, especially when I was able to practice it in real life just a few hours later. Every new language makes you think ‘this is so fun, why don’t I do this more often!’ and then you remember the subjunctive in French,… Continue reading