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Tom McElligott

On Monday I was introduced to the work of Tom McElligott through Miguel Ferriera’s Creative Samba newsletter. It’s such brilliant advertising. So clever. So witty. It’s the kind of work you look at and wish with all of your being that you could be that good. And even if you couldn’t be that good, that… Continue reading

On studying, and my first week on the Marketing Week Mini MBA

I loved studying at university. That was helpful, considering how difficult Japanese was. There were about 50 of us studying Japanese in our first year. By our fourth and final year this had dropped to four. Only four remaining students in our class. That’s how difficult it was. In our first two weeks we had… Continue reading

I never saw a wild thing

I never saw a wild thing sorry for itself. A small bird will drop frozen dead from a bough without ever having felt sorry for itself I return to ‘Self-Pity’, a poem from D.H. Lawrence time and again. I love the combination of low-brow and high-brow – because I actually discovered the poem through G.I…. Continue reading

Applying to the Marketing Academy in 2020

This year I applied to the Marketing Academy to become one of their 2020 Scholars. The nine-month programme gives you unparalleled access to CEOs and CMOs with a view to creating the marketing leaders of tomorrow. Imitating the 4 Ps of Marketing, the Marketing Academy looks to develop four Ps for each Scholar: Personal: Become… Continue reading